Our Values
Rani exists to fill the gap in beauty and lifestyle spaces that rarely highlight WOC-led brands. We’re building equity one box at a time.
Cultural appreciation,
not appropriation
Empowerment over tokenism
Economic equity and visibility
Legacy meets lifestyle
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Amplifying WOC creators, one box at a time.
Representation. Ownership. Legacy.
Today, women of color own about 1/3 of all women‑owned businesses in the U.S
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- American Progress
Among newly created women‑owned businesses, roughly 42% are founded by women of color (including Black, Latina, Asian, Indigenous, and multiracial women).
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- Senate Small Business Committee
In 2018, businesses owned by minority women generated an average of $84,000 in annual revenue, compared to $212,000 for non‑minority woman‑owned businesses—a significant gap.
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- Polaris Growth Studio
Only 4–7% of beauty brands on retail shelves are Black or WOC-owned, despite strong consumer preference and loyalty
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- McKinsey & Company.
Peek Inside The Box
Coming Soon.
Essential Box
Curated everyday essentials delivered monthly
Premium Box
Handpicked luxuries & indulgent treats
Event Box
Custom gift boxes for weddings & celebrations
Join the Movement
Your box. Your story. Your power.
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